APPLE GOES BIG ON MUSIC AT OCTOBER EVENT

Although just a month after their last product launch event, Apple came out swinging today during their Unleashed stream, particularly in their music department. Apple events aren't normally in our wheelhouse, but given their emphasis on music, it warranted an article.

After a slightly humorous opening that documented a musician mixing a track from various Apple start up sounds, you know, the *dunnnn* sound when your computer starts? Then Tim Cook took the event that most assumed would be about their new MacBook Pro in a bit of a different direction — starting with music.

He quickly threw it over to DJ Zane Lowe to introduce a new Apple Music plan called "Voice". This new economic option gives one person all of Apple Music with only your voice to access it, but only on Apple devices.

After that Apple introduced their new 3rd generation AirPods. It's new shape makes for a supposedly better listening experience. Its also sweat and water resistant.

Finally, they announced a few new color skews for their HomePod Mini. Blue, Yellow and Orange now join Black and White. They really wanted to avoid that black white and red all over joke it seems....

For more info on all of this, head over to Apple's event page.